Fabrication of Pseudo-Needs
This Abecedary was originally published on May Day, 2016 and was the final Abecedary shared when I first started this comic. It is also the last Abecedary I drew completely digitally. When I picked the project back up in earnest last year, I switched back to pen and paper.
‘Recuperation’ is a concept written about by the Situationists, where radical political ideas are diluted and rendered un-threatening to the powers that be, by being stripped of their revolutionary potential and commodified. For example, using the imagery of mass social protest to sell Pepsi, or appropriating the ideas of French anarchists to advance a personal brand. Teespring opening soon.